ART OF LIVING – Livestyle Event MALLORCA
“ART OF LIVING“
**Premium Lifestyle & Interior Showcase
“ART OF LIVING”
Premium Lifestyle & Interior Showcase
1. Event Concept & Positioning
“Art of Living” is an exclusive, curated lifestyle and interior experience hosted at the unique location of BLAU PROJECTS in Calvià – Son Bugadelles.
The event presents a carefully selected range of high-quality brands from the following sectors:
- Interior & Furniture
- Design Objects & Art
- Outdoor Living & Garden Design
- Home Fragrance, Textiles & Decor
- Lifestyle & Boutique Fashion
- Premium Services (Interior Design, Smart Home, Landscaping)
Focus: Quality, aesthetics, sustainability, and contemporary Mediterranean living.
2. Target Audience
Primary Target Group:
- Mallorca residents (year-round or long-stay)
- With a strong interest in interior design, architecture, and premium lifestyle products
- Aged 35–65, affluent, design-oriented
Secondary Target Group:
- Property owners (villas / fincas / apartments)
- Boutique hotels, architects & interior designers
- Expat community (DE/CH/AT/UK/Scandinavia)
3. Value Proposition for Exhibitors
Why should brands participate?
✓ Direct access to a highly attractive buyer group
Residents attend specifically to find inspiration and new products for their properties.
✓ Boutique setting with only 15 exhibitors
→ High visibility instead of trade fair overcrowding.
✓ Exclusive location – premium impact
BLAU PROJECTS offers an architectural premium environment that showcases high-end brands at their best.
✓ Brand staging instead of standard trade booths
Spaces are designed to create an elegant showroom atmosphere.
✓ Additional content & PR benefits
- Social media campaigns featuring all exhibitors
- Professional photo and video production
- Opportunity for live talks, mini workshops, and large-screen product presentations
- Mention in flyers, website, press releases, and resident networks
✓ Networking opportunities
Connect with architects, real estate agents, and local premium partners.
